4/2/2023 0 Comments Youtube annotations going away![]() ![]() This is because depending on the length, gets hidden behind the show more tab. Always include a relevant URL to your website, whether it is a specific page or just the homepage of your website, so your viewers can find the corresponding information from your video on your company’s website.įollowing the URL, include your most important keywords in the first few sentences of your description because some of your description. One thing Zappos did correctly was include a URL at the very beginning of their description of this video. In this case, Zappos could have been lengthier in its description of this video but nonetheless they describe the contents of the video using similar keywords they used in the title. Make Use of Your Video’s DescriptionĮach of your videos should have a lengthy description of what the video’s content is all about. In the end, helping bring the video in front of a relevant audience for Zappos. Zappos used the title of the video to help illustrate the video’s purpose of providing a service to viewers. The title is more likely to be found by someone not searching for Zappos specifically, but more so for someone looking for help styling jeans. ![]() In the above example, Zappos chose to title their video 5 Ways to Cuff Your Jeans! as a means of making viewers with style questions aware that Zappos is here to help style your clothing as well as offer some for sale. Make sure you choose “exact match” when doing keyword research with this tool. Be as natural as possible, but also incorporate YouTube’s Keyword Suggestion Tool as an approximation of how much global monthly traffic a particular key phrase receives. Write a concise, descriptive title using key phrases that people would search to find your video. How can you optimize your metadata like Zappos? For a worthwhile example of optimized metadata on YouTube, we’ll take a look at the Zappos YouTube channel. If your video content stinks, then optimizing your metadata is going to do very little to extend its visibility. It’s important to note that content is king – if your video is the type of content your audience wants to see then these optimizations will help further a video’s reach. ![]() Optimizing these key sections of your video content will help rank your videos in both Google and YouTube. In terms of YouTube, the metadata makes up the title, descriptions and tags of your videos. ![]() What is metadata you ask? Metadata is all the information you enter about a video to help clearly define the subject of a video. Today we’ll explore four ways to optimize your YouTube channel to ensure your videos are being discovered, watched and shared by looking at examples from existing innovators. Uploading and marketing your videos on YouTube can help give your content visibility in both YouTube and Google search.Ī YouTube channel serves as a hub for all your companies video content, allowing you to present your product, service or mission to a platform that sees over 800 million unique users visit each month. Did you know that YouTube is the second largest search engine after Google? As a Google product, YouTube has climbed to the top with over 4 billion videos being viewed every single day and a staggering 60 hours of video getting uploaded every minute. ![]()
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